Asia has been an important export market for South Africa’s trade-induced industrialisation strategy, China being the country’s main trading partner in that region. This case study explores the potential of increasing trade with other Asian countries such as Indonesia, rather than focussing mainly on China. The case study details potential opportunities for a range of South Africa’s manufactured products in the Indonesian market, as well as looking at some of the obstacles such as export competitiveness, tariffs, non-tariff barriers and anti-dumping measures, which have affected trade relations. It makes recommendations for ways to overcome these and deepen trade relations and investment cooperation.