This paper is an empirical analysis of the demand for Nigeria's non-oil export merchandise with a view to providing an answer to the question of how far the present product mix would go in the global market. The study employed the Johansen's test of co-integration and analysis of structural characteristics of the integrated stochastic variables in the error correction vector. The results of the study show that the present product mix of non-oil merchandize export, have low and negative long run income elasticity of demand, but high long run price elasticity of demand, such that prices rise and fall in response to the highly volatile global commodity market prices. This study has important implication for international trade policies in Nigeria and other Africa economies. Nigeria cannot maximize gains from global integration until the basic prerequisites for industrialization and modernization of the productive base have been properly established. Entering the global market prematurely is a deterrent to growth in export. Nigeria must do the first things first - invest on innovation and reduce the efforts towards global integration, since this will continue to be inimical to the Nigerian economy as long as the present mix of non-oil exports products remains.