External Journals

Tuesday, 13 February 2007

International Marketing Textbook

  • Year: 2006
  • Author(s): S.M. Burgess;C.H. Bothma
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TIPS contributed a chapter to this book published by Oxford University Press on International Marketing. TIPS wrote the chapter on Exporting for Small Businesses.

The book is aimed at undergraduate and graduate international marketing students but it also a ready reference and guide to exporters and international marketing practitioners.

For more information on international Marketing, please visit www.oxford.co.za/cws/commerce/international_marketing/316236.htm