This paper briefly reviews what is new about emerging pathways to innovation in Asian electronics industries. I demonstrate that the role of Asia's leading players in the electronics industry is changing - from global export production bases for hardware and software, a transition is under way to the creation of commercially viable innovations and standards. I argue that transformations in global markets, production and innovation systems are providing new opportunities for Asian firms that seek to improve their innovative capabilities. To use this potential, however, important changes are required in Asia's innovation strategies, policies and management approaches.